WORLD BRANDING. CONCEPT, STRATEGY AND DESIGN
Autor/es
- EAN: 9781584232834
- ISBN: 978-1-58423-283-4
- Editorial: GINGKO PRESS
- Año de la edición: 2008
- Encuadernación: Rústica
- Medidas: 23 X 30 cm.
- Páginas: 300
- Materias:
diseño gráfico
imagen corporativa
Sin stock. Envío en 15/30 días
pvp 29,00 €
This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies.
