TOURISM AND THE BRANDED CITY. FILM AND IDENTITY ON THE PACIFIC RIM

TOURISM AND THE BRANDED CITY. FILM AND IDENTITY ON THE PACIFIC RIM.

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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression.

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