BRAND ATLAS. BRANDING INTELLIGENCE MADE VISIBLE
Autor/es
- EAN: 9780470433423
- ISBN: 978-0-470-43342-3
- Editorial: JOHN WILEY & SONS, INC.
- Año de la edición: 2011
- Encuadernación: Cartoné
- Medidas: 15 X 23 cm.
- Páginas: 144
- Materias:
graphic design
corporate image
Sin stock. Envío en 15/30 días
pvp 30,00 €
A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.
