WINE BY DESIGN

There is a revolution currently underway in the world of wine. Established and new vintners are discovering the dual marketing advantage of coupling exquisite, name-brand designer architecture with the winery tour. Internationally renowned architects, such as Frank Gehry, Herzog & de Meuron, and Santiago Calatrava, have all designed wineries that focus on the experience of wine production for the visitor while providing brand recognition in the form of architecture. Celebrating the new alignment that the wine industry is making with design, Wine by Design highlights the most exciting new designs for wineries and spaces of wine from throughout the world including Australia, Chile, USA, Canada and the established vineyards of Europe. It also emphasises the way design is making headway into wine retail and wine bars, as well as the trend for conspicuously displayed spaces for the storage and consumption of wine. Wine tourism is experiencing exponential growth and the pressure is now on wine producers to commission the best architects to create appealing spaces that will celebrate and promote the culture of wine. Today's winery is designed as much for the winery tour as for wine production itself. Illustrated with striking examples of 40 of the world's most beautiful wineries, "Wine Design" introduces the most exciting new designs and covers the newest trends from celebrity wineries to the new links with spa therapies and hospitality, to new green, sustainable initiatives.