TAKING THE LEAP INTO NEW MEDIA

Multimedia and the Web are leading the world to new and exciting places. But what is the role of graphic design--or for that matter, you, the designer--in shaping these new frontiers? If you're ready to claim your place in this lucrative field but don't know how or where to get started--start here! This book will show you how to reinvent your business to take advantage of new opportunities in digital communication design. Inside, 15 top designers talk about how they did it and the lessons they learned along the way. Discover proven strategies for quickly learning new media, developing networks for collaboration and more. You'll get nuts-and-bolts information to get you started, along with plenty of inspiration and encouragement to keep you going. Use this 20/20 hindsight to guide you through your transition from a traditional design operation to a more comprehensive, collaborative and strategy-oriented multimedia firm. Whether you're launching an initiative or simply fulfilling your clients' needs, this book will help you take the leap--and land on both feet