SPA - DE SPECIAL. RETAIL ENVIRONMENT DESIGN 1

SPA - DE SPECIAL. RETAIL ENVIRONMENT DESIGN 1.

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This special edition covers larger retail stores, shopping malls, department stores, and other commercial venues. Larger facilities mean big-time clients, sizable design firms, and a wide range of specialists. Furthermore, they often reach beyond architecture and interior design to incorporate product development, with a complex and strategic design plan necessary to handle store fixtures to environmental graphics, signage, packaging, VMD, and advertising. There are a limited number of firms in any country that can maintain a consistent level in the design while managing the development of a large-scale commercial facility. Fifteen companies that have produced commercially successful projects and interesting designs are featured in this issue and include Douglas Wallace, Pentagram, and Fitch.

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