ROTA: WELCOME TO INSTALLATION EXHIBIT. CREATING WORLDS THROUGH OBJECTS

A tracking shot on the works of an architect who knows how to play on the sensitivity of his audience. Emotional crisis, taught nerves and hence a predisposition to perceive in a much more complex way than normal. These, Rota admits, are the emotions which he hopes to provoke in spectators who visit his projects. Installations that can emotionally shock people and raise their levels of sensitivity. And, to achieve this, he uses color made of light, transparencies, screens and projections (never material, painted color), an exceptional tool and, to him, vital for conveying detailed messages in the best possible way, because of the processes it stimulates in the brain. Increasingly working in the sphere of magic rather than the sphere of the useful, Italian Italo Rota's flair for design, working abroad and communicating at an international level is described in this unique publication. The book also considers the playful side of the projects he has undertaken, creating games for adults with just a touch of magic, fun and sophistication.