POSTER COLLECTION Nº 10. MICHAEL ENGELMANN
Autor/es
- EAN: 9783037780398
- ISBN: 978-3-03-778039-8
- Editorial: LARS MULLER VERLAG
- Año de la edición: 2004
- Encuadernación: Rústica
- Medidas: 16 X 24 cm.
- Páginas: 96
- Materias:
diseño gráfico
carteles, posters
ofertas
Stock en Librería. Envío en 24/48 horas
pvp 22,50 €
Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. "Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38
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