MORE THAN A NAME. AN INTRODUCTION TO BRANDING
Autor/es
- EAN: 9782940373000
- ISBN: 978-2-940373-00-0
- Editorial: AVA PUBLISHING
- Año de la edición: 2006
- Encuadernación: Rústica
- Medidas: 22 X 29 cm.
- Páginas: 240
- Materias:
diseño gráfico
publicidad y marketing
Stock en Librería. Envío en 24/48 horas
pvp 44,00 €
How do you make someone choose your shampoo over the other 29 brands on the shelf? That's the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world's most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries
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