HOLISTIC RETAIL DESIGN. RESHAPING SHOPPING FOR THE DIGITAL ERA
Autor/es
- EAN: 9789491727658
- ISBN: 978-94-917276-5-8
- Editorial: FRAME PUBLISHERS
- Año de la edición: 2015
- Encuadernación: Rústica
- Páginas: 400
- Materias:
proyectos y edificios
tiendas, locales comerciales
Sin stock. Envío en 15/30 días
pvp 35,00 €
Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.
