FIELD GUIDE TO SUPERGRAPHICS. GRAPHICS IN THE URBAN ENVIRONMENT

FIELD GUIDE TO SUPERGRAPHICS. GRAPHICS IN THE URBAN ENVIRONMENT.

Autor/es

  • EAN: 9780500021347
  • ISBN: 978-0-500-02134-7
  • Editorial: THAMES AND HUDSON
  • Encuadernación: Cartoné
  • Páginas: 384
  • Materias:
    dibujo

Sin stock. Envío en 15/30 días

pvp 23,00 €

Sin stock. Envío en 15/30 días

Aviso de disponibilidad:

Avisar si vuelve a estar disponible.


The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture. Naos lIbros

Recomendados