DESIGN CRISIS

Packaging branding and Identity Advertising Design. When design encounters bottlenecks,when thoughts are on a dead-end,when you are at a loss,you can just read this book. It aims to real excess,surpassing graphic design,surpassing yourself and bringing you to the peak of design. At present, there are still lots of unsatisfactory aspects in graphic design circle. Some works come out as unrecognizable images. They are so dazzling that we have no idea what they are about. Thus the work loses its design purpose. Some designers over-rely on computers and lose their own thoughts and creativity, which distorts the information that the work tries to express. Some design works are merely simple and crude, lacks uniqueness and artistic vitality. All these severely affect the development and prosperity of graphic design. Contemporary design has to break through the barriers of global fashion to highlight its power of cultural design. Moreover, we need to bring forward solutions against the excessive design so as to make it realize its own value. In view of these phenomena, we edit and publish the book DESIGN CRISIS. Therefore, when design encounters bottlenecks, when your thoughts are on a dead-end, when you are at a loss what to do next, you can just read this book. It aims to real excess, surpassing graphic design, surpassing yourself and bringing you to the peak of design. As a book specializing in graphic design, there are three chapters in this book-Packaging Design, Branding & Identity Design and Advertising Design