CORPORATE ARCHITECTURE. BUILDING A BRAND
Autor/es
- EAN: 9780393733051
- ISBN: 978-0-393-73305-1
- Editorial: W.W. NORTON & CO.
- Año de la edición: 2009
- Encuadernación: Cartoné
- Medidas: 27 X 21 cm.
- Páginas: 504
- Materias:
proyectos y edificios
bancos
concesionarios, automóviles, museos
tiendas, locales comerciales
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pvp 127,65 €
How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to 'build' a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts.
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