BUSINESS OF DESIGN. BALANCING CREATIVITY AND PROFITABILITY
Autor/es
- EAN: 9781616890186
- ISBN: 978-1-61689-018-6
- Editorial: PRINCETON ARCHITECTURAL PRESS
- Año de la edición: 2011
- Encuadernación: Cartoné
- Páginas: 208
- Materias:
diseño
diseño teoría
publicidad y marketing
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pvp 40,87 €
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
