AMERICAN GLAMOUR AND THE EVOLUTION OF MODERN ARCHITECTURE

AMERICAN GLAMOUR AND THE EVOLUTION OF MODERN ARCHITECTURE.

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The sleek lines and gleaming facades of the architecture of the late 1940s and 1950s reflect a culture fascinated by the promise of the Jet Age. Buildings like Eero Saarinens TWA Terminal at JFK Airport and Philip Johnsons Four Seasons Restaurant retain a thrilling allure, seeming to transform the ordinary into the extraordinary. In this work, distinguished architectural historian Alice Friedman draws on a vast range of sources to argue that the aesthetics of mid-century modern architecture reflect an increasing fascination with 'glamour,' a term widely used in those years to characterize objects, people, and experiences as luxurious, expressive, and even magical. Featuring assessments of architectural examples ranging from Mies van der Rohes monolithic Seagram Building to Elvis Presleys sprawling Graceland estate, as well as vintage photographs, advertisements, and posters, this book argues that new audiences and client groups with tastes rooted in popular entertainment made their presence felt in the cultural marketplace during the postwar period. The author suggests that American and European architecture and design increasingly reflected the values of a burgeoning consumer society, including a fundamental confidence in the power of material objects to transform the identity and status of those who owned them.

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