AMERICAN DEPARTMENT STORE. TRANSFORMED, 1920- 1960

AMERICAN DEPARTMENT STORE. TRANSFORMED, 1920- 1960.

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After attaining classic stature with palaces erected in the early 20th century, the American department store continued to evolve in ways that were influenced by changes in business practices, shopping patterns, design approaches, and urban structure. This masterful and innovative history of a celebrated building type focuses on many of the nations greatest retail companies'Marshall Fields, Lord and Taylor, Gimbels, Wanamakers, and Bullocks, among others'and the role they played in defining Americas cities. Author Richard Longstreth traces the development and evolution of department stores from local, urban institutions to suburban entities in the nations sixty largest cities, showing how the stores underwent changes to adapt to dramatic economic and urban developments, including the decentralization from metropolitan areas, increased popularity of the automobile, and challenges from retail competitors on a national level. Extensively illustrated, this fascinating book offers a fundamental understanding of the transformation of Main Streets nationwide.

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