WAYSHOWING. A GUIDE TO ENVIRONMENTAL SIGNAGE

WAYSHOWING. A GUIDE TO ENVIRONMENTAL SIGNAGE.

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This book by acclaimed graphic designer and author Per Mollerup looks for a more precise visual language for what sign designers actually do, which is to show the way. Unfortunately, as Mollerup points out, many designers never master the art of wayshowing themselves. For 'wayshowing' relates to 'wayfinding' as writing relates to reading and as talking relates to hearing: the purpose of 'wayshowing' is to facilitate 'wayfinding.' Mollerup examines international sign systems and architectural landmarks in detail with his trademark candour and good humour.