ORIENTATION & IDENTITY. PORTAITS OF INTERNATIONAL WAY FINDING SYSTEMS

ORIENTATION & IDENTITY. PORTAITS OF INTERNATIONAL WAY FINDING SYSTEMS.

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The interplay between architecture and visual communication is becoming increasingly important. It would be shame for good architecture if a person can't find the exit or baggage claim because the direction graphics are ugly or ineffective! The overall design process of 'Orientation and Identity' discusses 18 new direction graphics systems, from analysis to their everyday use. The selection concentrates on information design from all of Europe. The broad range of projects isn't the only new aspect. The comprehensive exploration of these projects as well as the focus on the current discourse on orientation and interdisciplinary work between visual and spatial design is another innovative aspect. Each project was photographed individually and features detailed project information on the symbols, typography, etc. Interviews with designers give the reader an exciting glimpse behind the scenes.

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