POSTER COLLECTION 24. THE MAGIC OF THINGS
Autor/es
- EAN: 9783037782583
- ISBN: 978-3-03-778258-3
- Editorial: LARS MULLER VERLAG
- Año de la edición: 2012
- Encuadernación: Rústica
- Páginas: 96
- Materias:
diseño gráfico
carteles, posters
Sin stock. Envío en 15/30 días
pvp 32,00 €
The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhäuser, or Otto Baumberger.
