FIELD GUIDE TO SUPERGRAPHICS. GRAPHICS IN THE URBAN ENVIRONMENT
Autor/es
- EAN: 9780500021347
- ISBN: 978-0-500-02134-7
- Editorial: THAMES AND HUDSON
- Año de la edición: 2018
- Encuadernación: Cartoné
- Páginas: 384
- Materias:
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The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture. Naos lIbros